"Cloud Watchers" were fans of Veronica Mars who wanted network executives and advertisers to see that we were committed to the show, not just as viewers, but as promoters. You may have heard of the fans who rented a banner toting airplane? Veronica Mars herself, Kristen Bell, certainly has: "I heard that a whole group of fans rented an airplane... and they flew it over the CW... Whose show does that? Our show! We have the best fans in the world."That was us.
We also printed t-shirts, sent care packages, and donated 600 VM DVD sets to libraries in all 50 states and in the Top 100 Nielsen markets.